CRTC's Net regulation hearings questioned
Article Abstract:
The CRTC's plans to have the content of Internet sites regulated will be detrimental for many companies in Canada, according to the Canadian Association of Internet Providers' chairman, Margo Langford. Public hearings are being done by the CRTC to find out if the Web and other new media are classifiable under telecommunications or broadcasting services. The CRTC also seeks to determine how the Internet can be regulated if it can be grouped under telecommunications or broadcasting services. Langford asserted that the Internet, which has emerged as an important tool for companies, is basically different from radio and broadcast signals because it is not limited in terms of the amount of available signals.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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IBM steps up in the PC price competition
Article Abstract:
IBM Canada Ltd. is heating up competition by offering to match the prices of its competitors' personal computers. On Aug. 2, 1998, the company launched IBM Price Advantage at the Shop IBM Web site that applies to designated PC products purchased online. IBM assures consumers that it will match the price of the product that they purchase through the Web. IBM's offer applies to all of its major name brand competitors. Dell Canada of Toronto, meanwhile, has launched a new campaign stating that consumers are getting more computer for their money by dealing directly with the PC manufacturer. The company sells computers directly to customers over the phone and the Internet.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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CanPost to test electronic admail service
Article Abstract:
Canada Post is creating an Electronic Post Office to start in early 1999. The company wants to start testing the Internet-based service with certain mailers and recipients in January 1998. Full commercial introduction of the service is intended for Spring 1999. Recipients enlist for the password-safeguarded service which enables them to obtain bills, government mail and ad mail electronically. When enlisting, people can choose categories of information they wish to get from advertisers. An official says advertisers benefit from the service with the ability to send a message to a targeted, self-qualified audience.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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