Calgary rushes up New West image
Article Abstract:
Calgary Inc has signed up advertising agency Parallel Strategies Group to produce a consistent image of Calgary, Alberta. Calgary Inc is an organization composed of civic agencies based in Calgary which aims to promote the city and reflect its pioneering and entrepreneurial spirit. Based on the survey conducted by Parallel, residents felt that what the city needed was a campaign that highlighted the old and new sides of Calgary.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Calgary firm markets via alliances
Article Abstract:
Canadian small business software firm NoMatterWare is marketing its products through a number of alliances with business partners such as Hewlett-Packard. Hewlett-Packard will sell NoMatterWare's branded software to its small business customers. NoMatterWare Pres Brad Churchill also intends to sell a CD version of their software through leading retailers such as Future Shop and London Drugs.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Quintessential Calgary
Article Abstract:
Laurie Schild, the newly appointed vice-president of marketing and external relations for Calgary Exhibition & Stampede at Calgary is content with her new job. Laurie has previously worked with top companies like Canadian Airlines, Telus and Bell, etc.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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