Capturing the joy of online experiences
Article Abstract:
The online marketers are taking constant efforts to capitalize on customer delight and enhance their online experiences. The channels that the marketers are adopting to make sure that they are delivering right content to right audience are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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How to manage a global Web development project
Article Abstract:
Changing a one-language, national web development project into a multi-language international Internet plan will encounter many challenges. The authors offer techniques on the process.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Scaring the competition
Article Abstract:
The "evalu8me" marketing campaign adopted by Monster.ca, in which employees, and their colleagues, can evaluate their workplace qualities is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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