Catch-up time for cell phones
Article Abstract:
Wireless phone providers such as Bell Mobility, Microcell Fido, Cantel AT&T and Clearnet have been stepping up their marketing efforts in Quebec to convert Quebecers into wireless phone users like the rest of Canadians. Quebec has been the focus of the marketing efforts launched by several wireless companies that want to capitalize on the low penetration of cell phones in the province. However, marketers have been facing problems in determining the approach they should take in Quebec because of the unique culture and language that the place has.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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How U sell beer
Article Abstract:
Unibroue, in cooperation with advertising agency Bos, came up with a very unique radio campaign to promote the microbrewery's new pilsner product called U. Bos created the faux-verb U and conjugated it through several French tenses and used it in the radio ads. The radio campaign was so successful, that Unibroue was awarded a silver medal at the Coq d'Or show. The radio ads had a recall rate of 77% and were largely responsible for U earning C$5.5 million in its first six months.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Catch-up time for cell phones
Article Abstract:
Players in the cellular phone market in Quebec, Canada, are increasing their advertising efforts to convince more customers to use cell phones. The penetration rate for cell phones in the province is way behind compared to the national level, according to an estimate of Sweden-based Ericsson and Montreal, Canada-based Bell Mobility. One reason for the slow penetration of cell phones in Quebec is attributed to local residents' reluctance to try new technological innovations.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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