Causes and consequences of follower firms' low-fat food advertising spending

Article Abstract:

Issues concerning the market introductions of follower firms' low-fat food products are discussed with emphasis on the impact of advertising spending. A study of this market in North America between 1989 and 1997 to examine the reasons for and results of this spending is presented.

Finance, Product introduction, Marketing

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Causes and consequences of follower firms' low-fat food advertising spending

Article Abstract:

A new study investigates the background of advertising expenditure for low-fat food product launches by follower food companies and identifies the link between launch characteristics and product success.

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Television advertising and classes of food products consumed in a paediatric population

Article Abstract:

A new study seeks to identify the link between television advertising of certain food categories, the pester power of children and subsequent purchases by parents.

Television advertising, Demographic aspects, Advertising and children

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