Coke, Pepsi introduce cans in fight for Indian market
Article Abstract:
Coca-Cola Co, and PepsiCo. launched canned packages of their respective softdrink brands in India. Coca-Cola was the first to unveil its canned products in the Indian market in Jan. 1996 but PepsiCo quickly followed in Apr. 1996. Aside from its brand-name products, Coca-Cola also reintroduced a local cola brand called Thums Up after realizing a strong potential demand for the product. Both companies, however, admit that canned softdrinks will not become a major sales area because of their high production costs. At most, canned softdrinks would only account for 10% of all Indian sales. Meanwhile, Baskin-Robbins USA Co. has added several new outlets in India, hoping to capture a larger share of the local ice cream market.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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Coke expects more growth
Article Abstract:
Soft drink firm, Coca-Cola Co. forecasts continued strong sales in double-digit figures in its operations in China. Coca-Cola already has 21 joint-venture bottling facilities throughout China with another 10 facilities nearing completion. Coke holds as much as one third of the carbonated drinks-market share in the country, vying for superiority with PepsiCo Inc. Company sales increased by 24% in the first quarter and 28% in the second quarter of 1998.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1998
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Coca-Cola enlists the handicapped of New Delhi to sell its products
Article Abstract:
The Coca-Cola Company is employing the physically handicapped of New Delhi, India to sell its products, and helping the company compete with Pepsi through socio-civic programs. The company has so far signed up 25 individuals for the program. Coca-cola, however, is having problems with some of its sellers seeking to gain more profit from including other beverages in the selection of beverages they sell.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1997
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