Defining an era
Article Abstract:
Modern advertising professionals may not recognize the name of J.J. Gibbons, but his innovative ideas shaped the future of the advertising business in Canada. He built the first Canadian full-service agency, J.J. Gibbons Ltd., in 1900, a company that had total control of all the components of a client's advertising campaign. The remarkable advertising campaigns produced by Gibbons and his agency are described.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2008
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Comrades in arms
Article Abstract:
The increasing market share of Calgary based newly formed advertising agency Comrade Inc. is discussed. This agency is formed by industry experts Thelton McMillian and Darren Murata.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Getting your foot in the door
Article Abstract:
The author presents tips on how young creative employees can break into the business of advertising. Topics include never apologize, use of professional examples, and never give up.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
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