Disney skips the products in tie-in deal with China
Article Abstract:
Walt Disney Co. limited the marketing campaign for the computer-animated feature film 'Toy Story' in China to selling merchandise such as books and apparel. Sorely missing from the campaign are Disney's licensed toys of the film's lead characters. A spokesman for Disney's Asian operations says China's high import taxes for licensed products and problems concerning copyright prevent Disney from establishing licensing arrangements with Chinese companies. The absence of licensing deals, however, do not prevent Chinese companies from selling counterfeit toys.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1996
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Toy makers look to TV to boost sales in China
Article Abstract:
Toy manufacturers operating in China are now using TV as a powerful marketing tool for their products. Toys based on TV-show characters are in great demand, mostly because of the popularity of the TV shows in which they appear. Toy makers are coordinating the release of their products with TV programming not only to push sales but also to help limit the impact of piracy. The Chinese toy market has not been very big but the increasing popularity of kids' TV shows coupled with the rising number of TV sets in urban areas promises to change the situation.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 1995
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These toymakers are playing for keeps. Made in Indonesia: husband and wife team specializes in survival. (PT Ramashinta Citra Kreasi)
Article Abstract:
Marietta and Widjonarko Tjokroadisumarto of the Indonesian to manufacturer PT Ramashinta Citra Kreasi discuss their business strategies and emphasize their conservative spending.
Publication Name: The Asian Wall Street Journal Weekly
Subject: Business, international
ISSN: 0191-0132
Year: 2000
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