ESTIMATED MARKET SIZE & GROWTH RATES OF DIFFERENT ORAL CARE PRODUCTS - TOOTH PASTE
Article Abstract:
The 58,000-tonne tooth-paste industry in India is worth Rs1,000 crore. Around two-thirds of the market is accounted by the standard white tooth-paste and the rest by gel tooth- paste. In the last few years, the industry has grown at the rate of 7-8 percent due to lower excise duties. The rural market is growing by 12 percent per annum. It has the potential to account for two- third share of the total market. In the saturated urban market, the gel segment grew by more than 15 percent annually in the last 8 years and now accounts for one-third of the total tooth-paste market. Now, the overall growth in the tooth-paste industry is around 11 percent, with the rural market estimated to grow by 14 percent per annum. The major players in this segment are Colgate and Hindustan Lever Ltd (HLL). Colgate has monopolised the rural market. In urban India, it is facing a tough competition from HLL. This competition is expected to intensify further with Dabur intending to re-launch the Binaca brand. (gsh)
Comment:
India: Toothpaste industry in India is worth Rs1,000 crore
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
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PRO-ACTIVE APPROACH BY TOP MANAGEMENT
Article Abstract:
In the urban market of India, Colgate's performance deteriorated in recent years as it failed to foresee the huge success of gel tooth-paste. Its net profit was further affected by the unsuccessful launch of Colgate Total and Colgate Calciguard and failure to take advantage of the Cibaca brand acquired in 1994. But recently, Colgate launched many new products, with better promotional activities and attractive pricing to regain its status in the market. This is expected to boost its profitability and reduce the impact of unsuccessful product launches and brand acquisitions. Colgate has now drawn up a Rs100 crore capital expenditure programme to modernise its production plants and improve product quality and packaging. (gsh)
Comment:
Firm's performance deteriorates in recent years as it fails to foresee huge success of gel toothpaste in urban India market
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
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CUT-THROAT COMPETITION IN THE ORAL CARE INDUSTRY
Article Abstract:
In recent years, Hindustan Lever Ltd (HLL) has emerged as a major player in the oral care segment with its Close-Up and Pepsodent brands. Its income from this segment is expected to go up by nearly 22 percent per annum in the next few years. In tooth- paste, HLL's market share rose from 32.1 percent in 1997 to 36.5 percent in 1998 and in tooth-brushes, the increase is from 20.7 percent to 20.9 percent at present. HLL earns around 12.5 percent of its total turnover from personal care products, comprising tooth-paste, tooth-brushes and other allied items. In 1997, this segment recorded a growth of 32.9 percent in volume terms. In 1998, the growth is expected to be 35 percent and in 1999, 31 percent. (gsh)
Comment:
Emerges as major player in oral care segment with its Close-Up and Pepsodent brands
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
User Contributions:
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