Electronic transportation marketplaces: a transaction cost perspective
Article Abstract:
Research on Internet marketing of transportation services is presented, using an analytical framework based on transaction cost economics. The method renders the procurement process into a make-versus-buy scenario; the advantages and disadvantages of Internet transportation service marketing are then discussed.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
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Firm size, web site content, and financial performance in the transportation industry
Article Abstract:
An overview is presented on the web sites of the top 100 freight transportation firms in the US, focusing on interactive and informational content, how company size relates to Internet utilization, and how Internet utilization affects financial performance.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
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An analysis of select web site practices among supply chain participants
Article Abstract:
An analysis is presented on potential correlations between Web site practices and company characteristics, including firm age, type, and size; how long the company has been utilizing the Internet; and the proportion of profits derived via the Internet.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2003
User Contributions:
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