Dynamic entry deterrence in the UK pathology services market
Article Abstract:
A dynamic model of entry deterrence was used to illustrate the emergence of United Kingdom National Health Service (NHS) market for pathology service. The model, which is based on a game theory, showed an incumbent provider of pathology services trying to hinder the entry of new players into the market by observing strategic investments to establish a stock of knowledge and goodwill. The model proved to be effective in assessing potential conflicts within the pathology service market and in providing support to managers' investment decisions.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 1998
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Across the threshold: Role of performance and compatibility in innovative new products' market penetration
Article Abstract:
The threshold that exists when an innovative product is to be able to achieve ultimate market penetration is characterized as depending upon the innovation characteristics, performance and compatibility. The analysis confirms that relative advantage and compatibility are of critical influence in impacting the threshold and successful market entry.
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 2004
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