FRANCE: BOTTLED WATER AT BEGINNING OF MAY 2001
Article Abstract:
According to ACNielsen, sales of bottled water in supermarkets and hypermarkets came to EUR 1.7bn in the 12 months ending 6 May 2001, up 4.8% compared with the same period in 2000, for a volume of 5.9bn litres, up 5.8%. Still water represents a turnover of EUR 1.2bn, up 6.7%, and 5bn litres, up 7.1%. Of this total, plain still mineral water represents EUR 885mn, up 3.6%, for 2.7bn litres, up 1.2%; plain spring water represented EUR 284mn, up 15.6%, for 2.1bn litres, up 15.5%, and flavoured still water represented EUR 56mn, up 17.6%, for 72mn litres, up 15.3%. Sparkling water represented EUR 481mn, up 0.2%, for 909mn litres, down 1.3%. Of this total, plain sparkling mineral water represented EUR 422mn, up 0.5%, for 805mn litres, down 0.7%; flavoured sparkling waters represented EUR 38mn, up 0.9%, for 38mn litres, up 0.4%, and plain sparkling spring water represented EUR 21mn, down 6.8%, and 65mn litres, down 8%. According to a consultant at Secodip, the vitality of spring waters will last because they are not only gaining new customers, they are also gaining customer loyalty. Seven new products have been added on the flavoured water and health water segments since the beginning of 2001. These rapid changes in the market are not followed by store departments because of display cases which cannot be adjusted. According to Sylvaine Audrain, the head of marketing for Perrier Vittel, putting bottles in different places, such as small sizes at checkout stands or in refrigerated cases, for example must be tested, and the selection must be put in order and clarified. The various bands of water are using packaging, new products and advertising in order to set themselves apart. In 2000, the average advertising budget came to EUR 1.7mn, up 17.1% from 1999.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: BOTTLED WATER MARKET
Article Abstract:
According to IRI-Secodip, the French bottled water market sold 5.837bn litres during the 12 months ending 20 August 2000, up 5%, for FFr 11bn, up 5.8%. This rise is due to consumers' distrust of tap water and the desire for healthy food and drink. Plain still water represents 82.7% of the market volume, up 4%, and 67.6% of the market value, up 3.7%. Mineral water represents 48% of this volume and 51.8% of this value, and spring waters represent 34.7% of this value and 15.7% of this value. The segment which showed the greatest growth is flavoured still waters, up 36% in volume and up 45.1% in value. Danone holds a 55% market share on this segment. Flavours other than lemon, mint and orange - the three leading flavours - represent 97% of the rise in this segment. Danone and Nestle lost market shares to the detriment of spring waters, while private labels rose 11% in volume and 14% in value. The Sunnyland company distributes the Belgian water Chaudfontaine in France - this water has low mineral content and contains no nitrates. It targets everyone for daily use. The launch will be backed by an advertising campaign in 2001 and in-store tastings. Sunnyland plans to buy its own spring in France in order to offer a water which is different from Chaudfontaine. Wattwiller, the most expensive water on the market, is positioned in the health category. Its advertising budget will be increased 15% to 20% in 2001.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: REVIEW OF THE BOTTLED WATER MARKET
Article Abstract:
According to Iri-Secodip/Infoscan, the French bottled water market represented FFr 11.284bn for the 12 months ending 30 January 2001, up 3.8%. The market is driven by still water, which represents FFr 8.098bn, up 4.7%. Plain mineral water represented FFr 5.836bn, up only 2%, but flavoured mineral waters made up for this weakness with FFr 438mn, up 31.1%, while plain mineral waters in 1-litre and 1.5-litre formats represented FFr 788.6mn, up 24.6%, and plain mineral waters represented FFr 1.824bn, up 8.5%. However sparkling waters represented FFr 3.185bn, up only 1.8%, and plain sparkling mineral water represented FFr 2.739bn. This segment is driven by the 50 cl size, with sales of FFr 146.3mn, up 27.1%. Mineral waters are expanding their market by increasing the number of products in order to attract new consumers, and they are moving to the soft drink section.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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