FRANCE: PROMOTION OF SWISS CHEESES
Article Abstract:
In 1999, the French purchased 7,000 tonnes of Swiss cheese, up 12% from 1998. Growth of 10% is forecast form 2000. Switzerland Cheese Marketing is going to organise 1,600 days of in-store events and tastings, to advertise in the regional press, and to create a data base using the addresses obtained during the promotions. The Emmi company, which markets 42% of Swiss Emmental, wants to strengthen its presence in France, particularly in developing niche products such as cheese from high mountain pastures or Emmental ripened in a cave. Swiss processes half of its milk into 134,000 tonnes of cheese every year, which makes the country the 8th largest producer in the world. It produces 42,000 tonnes of Emmental, of which 70% is exported. France is the fourth largest importer of Swiss Emmental.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: FROMAGERS ASSOCIES AND DELICATESSEN
Article Abstract:
Bongrain's Fromagers Associes is placing a priority on the reorganisation and visibility of the cheese section of delicatessen counters. The Fromagers Associes recommends a full merchandising solution which would make it possible to adapt this department to consumers expectations of tradition, appeal, advice, and choice. According to Fromagers Associes, the future of this department lies in qualified and motivated personnel. Therefore they have created the IPP, an approved training organisation. The also offer retail chains an analysis merchandising tool which also is appropriate for fresh-packaged cheese. The Fromagers Associes recommend putting fresh packaged cheese as an extension of the delicatessen counters. These two departments are complementary and should be balanced in terms of size and selection. They should provide a full selection, at the same prices.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: PRESIDENT CHOSES BLACK & GOLD
Article Abstract:
President has decided to update its logo. The new logo will express the values of the Lactalis group: tradition, quality, and taste. It chose the Black & Gold agency to develop the logo. All of the brand's products are affected by this change.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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