FRANCE: REVIEW OF FRESH PASTA MARKET
Article Abstract:
The French fresh pasta market is booming with sales of 31,505 tonnes in supermarkets and hypermarkets, up 8.2%, for FFr 1.229bn, up 10%, for the 12 months ending 12 March 2000. Market potential remains considerable, since 50% of consumers are still to be won over. The advantages of fresh pasta are that it is quick to cook and there are original recipes which combine authenticity, tradition, and regional origin. The fastest-growing segment are fresh pasta with a 1.9% market share, up 14% for the 12 months ending 16 January 2000, followed by plain pasta, with a 51.5% market share, up 13.3%, while filled pasta, which represents a 45.4% market share rose only 2.9%. Plain pasta, which represents a 39% market share, rose 18.4%, followed by pasta made with vegetables, which represents a 2% market share, up 16%, and filled pasta with a 57.5% market share, up 8%. Lustucru dominates the market with a 34.8% volume market share, and a 39% value market share, followed by private labels with a 29.1% volume market share and a 39% value market share; by private labels with a 29.1% volume market share and a 23.9% value market share; and Ravioles Rovan with a 2.3% volume market share and a 3.7% value market share.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: REVIEW OF THE DRY PASTA MARKET
Article Abstract:
The French dry pasta market represented FFr 2.8bn in 1999, for sales of 265,000 tonnes, up 1.4% from 1998. National brands are taking market shares away from private labels, which have been declining for three years to a 24% market share in 1999. The performance of national brands is due to their product innovation efforts and their advertising investments, which came to FFr 158mn in 1998. Panzani is the market leader, followed by Barilla, with a 13.5% volume market share, and Lustucru with an 11.1% volume market share, up 1.1% from 1998. Barilla intends to become the market leader. It intends to develop a large range covering all consumer needs. De Cecco, of the Interco group, intends to increase its market share from 1% at present to 15% within two years.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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FRANCE: GIOVANNI PASTA ELECTED PRODUCT OF YEAR
Article Abstract:
Consumers have elected Panzani's Giovanni fresh pasta product of the year. This product was elected for quality as well as for taste. It is also part of the trend to chilled products.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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