FRANCE: ROBERTO'S BEEF RAVIOLIS
Article Abstract:
Roberto has introduced a line of chilled, cooked pasta, filled with beef. The beef used in this product is certified VBF charolais beef, in order to reassure consumers. This product has a 21-day use-by date, and is priced at around FFr 12.50 for a 250-gram tray. This product also comes in a 500-gram size.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 1999
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France: Gastronome extends its festive line
Article Abstract:
Gastronome has expanded its line of festive products, adding three new products for the festive season: chicken fillets with crayfish, and lobster bisque, semi-deboned guinea fowl, and tender chicken, but stuffed with a crunchy mixture containing five tasty fruit.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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FRANCE: FRANCH'UP PIZZA ADVERTISING CAMPAIGN
Article Abstract:
Maggi has chosen the Publicis Conseil advertising agency for its billboard advertising campaign. It shows a pizza which smashes an oven. The slogan is 'What is cooked in your oven, smells like warm bread and is better than your hopes? Maggi's Fraich'Up pizza!'
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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