Flyers
Article Abstract:
The customer's interest in a particular product category largely affects the effectivity of using flyers as a marketing tool, and media distributors have created options for advertisers to choose geographic areas and types of households. Flyer media, flyer geography, targeting methods and the Flyer Distribution Standards Association are discussed as well.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
casting off the one-off
Article Abstract:
An overview of the long-term brand building promotions being implemented by marketers is presented. The successful marketing strategies employed by Tetley Canada, Hallmark and Spin Master are outlined.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
The seven-step solution. Here are seven ways to survive quantitative research
Article Abstract:
This article presents seven marketing ideas designed to improve marketing of products.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Shady commerce. Chasing the Lion. Good samaritans
- Abstracts: Parallel aims. Spanning the Thames. Re-examining the house
- Abstracts: Greener coatings for steelwork. Fire in the pipeline
- Abstracts: Positively petals. Blazing glory. Homegrown happy
- Abstracts: Mediapro wins broadcast rights of Real Madrid for $1.41 billion. RTL is likely to pick CEO from German arm