Food for future thought

Article Abstract:

Canada's supermarkets are in for exciting changes, based on predictions made by analysts of the industry in the late 1990s. One of the trends that will emerge is mass customization wherein database technology will be used to analyze customers' data and give specific discounts and specials on their return. Another trend is the use of technology in grocery store loyalty-card programs, wherein smart cards and electronic coupons will eventually be used.

Strategy & planning, Supermarkets and Other Grocery (except Convenience) Stores, Supermarkets

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A promo crystal ball

Article Abstract:

Innovative Marketing Inc's (IMI) marketing research model for predicting the success of promotions before they are launched has been proven to have a high rate of accuracy. Among the companies that can attest to the effectiveness of Toronto, Ontario-based IMI's Promotion and Concept Evaluation Systems are the Heart and Stroke Foundation, Levi's and Petro- Canada. IMI claims that it has been able to predict participation and success with +/- 8%.

Services information, Market Research Services, Marketing Research and Public Opinion Polling, Innovative Marketing Inc.

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ISPs discover marketing

Article Abstract:

Canada's over 400 regional Internet service providers (ISPs) are boosting their marketing programs in an effort to aggressively compete with cable operators and telephone firms. For instance, Toronto, Ontario-based Rogers Communications Inc's ISP Rogers@Home saw an increase in the number of its customers from 14,000 to 54,000 following a heavy radio, newspaper and television campaign.

Marketing procedures, Internet service providers

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