Will Carat stir the pot?
Article Abstract:
Carat Canada believes that its presence and the support of a company with global billings of over $9.8 billion will make an impact on media buying in the country. The company has over 4,000 clients across the globe and has current billings of C$120 million, which the company intends to double or triple in the next two years. Despite the company's size and status, Peter Swain, chairman and CEO of Media Buying Services Ltd, believes that Carat's presence in the country is not affecting the media buying business.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Next CBC head needs sales skills
Article Abstract:
Canadian Broadcasting Corp's (CBC) next president must have the ability to sell the company to advertisers, viewers and politicians, according to media industry executives. The successor of Perrin Beatty, who will depart in Sep 1999, should have television experience at some senior leve, according to one TV executive. The contenders for the CBC presidency include Peter Herrndorf of TVOntario, Trina McQueen of Discovery Channel and CBC executive vice-president James McCoubrey.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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