France: Coca-Cola and Auchan operation
Article Abstract:
Coca-Cola and Auchan, the French retail group, have organised an on-line marketing operation from 10 October to the end of 2001. Every week, Auchan will feature Coca-Cola, Fanta, Sprite, Minute Maid and Nestea in its brochures and its departments. Special point of sale displays will provide young people with the name of an Internet site (yatoutagagner.com) as well as an access code. They can win a number of prizes on this site such as Palm Pilots, DVD readers and tickets to football matches.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
France: Carrefour recruits with ANPE
Article Abstract:
Carrefour, the French retail group, plans to recruit 5,000 people registered with the Agence Nationale Pour l'Emploi (ANPE), the National Employment Agency. A partnership agreement has been signed concerning this recruitment.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: France: Riches-Monts innovations and promotions. France: A prize for Soignon
- Abstracts: France: Young people and taste. FRANCE: COMPOTES TARGET SNACKS. France: The 12th annual taste week
- Abstracts: Attacks could boost telecommunications industry. Japan car shares downshift. Air-flight jitters may boost video-conferencing services
- Abstracts: Hong Kong's landlords are cutting down office rents. Kingboard's material edge. Jimmy Lai shifts assets
- Abstracts: DENMARK: DANSK SUPERMARKED ADOPTS NEW STRATEGY. Denmark: Dansk Supermarked on the increase. DENMARK: DANSK SUPERMARKED'S 1998/99 RESULTS