FRANCE: THE FRENCH AND EQUITABLE TRADE
Article Abstract:
According to an Ipsos survey carried out in September 2000, 90% of the French say that they have never heard of equitable trade. Nevertheless, once the concept is explained, 90% of the French say that they are willing to choose a product from equitable trade rather than another of equal quality, which is not. In France, only three retail chains have undertaken this process: Monoprix which is the most committed retail chain, Leclerc, and Auchan, which plans to launch equitable trade products under signed private labels. For retailers, undertaking this process involves taking a new look at the strategy of the lowest price, since equitable trade products are sometimes a little more expensive in order to offer small producers in developing countries a fair price. For the time being in France, there is only the Max Havelaar association which came from the Netherlands on the equitable food trade sector in supermarkets and hypermarkets, with a line of Max Havelaar coffee. In 1999, 270 tonnes of Max Havelaar coffee was sold, representing an 0.5% market share. In 2000, this volume is expect to rise to 600 tonnes, and to 1,500 tonnes in 2001. In the meantime, Max Havelaar plans to launch other products in France: a tea in Monoprix at the beginning of 2001, bananas, chocolate, and honey.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2000
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France: retail chains and 10-to-25 year olds
Article Abstract:
Panel International carried out a survey concerning consumers favourite retail chains in June 2001. For those 10 to 25 years old, the three favourite retail chains are ToysR'Us, with 54%, Grande Recre with 50%, and Kiabi with 33%. The favourite supermarket and hypermarket retail chain was Geant which ranked 9th with 20%, followed by Super U with 18% (in 11th place) Auchan with 18% and Carrefour with 14% (in 15th place). In the hypermarket category, the three leading retail chains are Auchan with 18%, Carrefour with 14%, and Geant with 13%, and in the supermarket category, the top three retail chains are Super U with 20%, Monoprix with 11%, and Aldi with 11%.
Publication Name: Points de Vente
Subject: Business, international
ISSN: 0150-1844
Year: 2001
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