GODREJ SOAPS: LOSING ITS CROWN 'N' GLORY
Article Abstract:
Godrej Soaps Ltd (GSL) had tied up with Procter & Gamble (P&G) to form a joint venture - Procter & Gamble Godrej (P&GG). It transferred all its soap brands like Cinthol, Ganga, Marvel, Crowning Glory and Evita and detergent brands like Key, Trilo and Ezee to P&GG. The alliance ended in July 1996. P&G retained the detergent brands. GSL got back all its soap brands. The distribution network was taken over by P&G for Rs43 crore. GSL has restructured the network of Godrej HI-care to market its products. GSL has launched variants of the Cinthol range like Cinthol Ultimate and Cinthol Scent Fresh and Doodh Ganga in the premium segment. It has added deodorant to the Cinthol International range. Its market share for soaps has fallen to 4.4 percent from 5.4 percent in the last 2 years. Its profit fell to Rs8.53 crore in 1997-98 from Rs25.05 crore in 1996-97 due to the decline in the market share. GSL has 8.1 percent market share in the 3,500 tonnes per annum shaving cream market in India. GSL's personal care products like talcum powder, shaving cream, shaving round and hair dye contribute 9 percent to its sales. It has 3.5 percent market share in the talcum powder segment. It has 60 percent market share in hair dyes. (rk)
Comment:
Godrej Soaps Ltd (GSL) had tied up with Procter & Gamble (P&G) to form a joint venture - Procter & Gamble Godrej (P&GG).
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
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BUBBLY AND HEALTHY
Article Abstract:
The domestic soap industry is expected to register a growth rate of about 7 percent per annum due to the high penetration levels achieved in recent times. Hindustan Lever Ltd is the market leader in the Indian soap and detergent industry with a 58 percent marketshare in the Rs3400 crore shampoo segment and a 42 percent marketshare in the Rs3500 crore detergent powder segment. Procter & Gamble has a 10 percent share of the shampoo market while Colgate has a 9 percent share. Nirma has a 37 percent marketshare in the detergent powder market with Procter & Gamble having 10 percent. (khr)
Publication Name: Dalal Street Journal
Subject: Business, international
ISSN:
Year: 1998
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