Globe and Mail goes on the offensive
Article Abstract:
Canadian newspaper The Globe and Mail announced its plan to open up more color slots in its A and B sections to cope with increasing advertiser demand. It also revealed subscription deals with newspapers Wall Street Journal and another East Coast daily. Increase in ad rates was also announced by officials of The Globe and Mail. According to them, price of career advertisements will increase by 3.5% while MarketPlace ads will rise by 2%.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1998
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Media buying goes online in Canada
Article Abstract:
Toronto, Canada-based AvailableMedia.com Inc. has launched Canada's first online rep house on Apr 6, 2000. Media planners can use the Web site by filling out all the criteria for a campaign and the software will choose from an inventory which is the closest match. The launch came a day after the San Francisco, Calif.-based online media agency adauction.com revealed its plans to come to Canada.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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TVA to auction Dion air time online
Article Abstract:
Canadian television network TVA is auctioning through the Internet the commercial time available during the concert by Celine Dion in Montreal, Quebec on Dec 31, 1999. A total of 96 30-sec commercials will be auctioned, with a minimum bid set at $30,000 for the first part of the concert and $35,000 for the second part. Bidding will commence on Oct 12, 1999 and end on Nov 12.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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