Creating new habits
Article Abstract:
Danone International Brands Canada Inc, the Canadian distributor of Lea & Perrins Worcestershire Sauce, has launched a print campaign to boost the in-home usage of the sauce. Armed with some ideas borne by research, Young & Rubicam Toronto created the campaign, which tried to promote the product's versatility. Each of the print ads provided a recipe idea and focused on a different aspect of the brand's exotic ingredients.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Controversial 'suicide' ad pulled in Que
Article Abstract:
Pharmaprix's 30-second television commercial has been pulled out after a suicidal prevention group complained about the commercial's content. Suicide Action Montreal complained that the Shopper Drug Mart unit's advertisement gives the impression of suicide. The TV ad, which made its debut on Sep 3, 1999, featured popular actress Macha Grenon and was supposed to promote the drug store chain's consumer services.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Globeandmail.com makes mark. Love it or leave it
- Abstracts: Nabisco names a new boss. Venkatesh's new home
- Abstracts: Mary Kay mulls mass marketing. No ordinary campaign
- Abstracts: The decade to come. Creative venture capital
- Abstracts: Europe's industries play dirty. Carbonated growth. Gordon's giveaway