Mary Kay mulls mass marketing
Article Abstract:
Mary Kay Cosmetics' Canadian arm is embarking on new marketing options that include mass-media advertising in its effort to reach the new consumer. The move is driven by the transformation of its target market of women in the 25-to-54 age range who are becoming less available for house visits. In line with this objective, the direct-to-home cosmetics firm has chosen Toronto, Ontario-based advertising agencies Thornley Fallis to handle public relations and Thursby:Lanyon to take care of creative and brand strategic planning.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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No ordinary campaign
Article Abstract:
Microsoft Corp has launched a print campaign to promote its top-of-the- line IntelliMouse product. The campaign, created by Toronto, Ontario-based advertising shop Communique, has driven home the message that the Microsoft computer mouse line is the smartest in the market as it uses Microsoft technology. The campaign consisted of three posters, with each ad portraying a sophisticated live mouse.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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