Guerilla tactics gain clout
Article Abstract:
This article discusses the views of HHCL creative director Pete Kirby on guerilla marketing in an interview conducted by Sarah Ellison, the advertising reporter of The Wall Street Journal Europe.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
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WPP widens its search for a new chairman
Article Abstract:
WPP Group PLC is widening its search for a new chairman as its original choice was received with negative responses. The firm's first choice was Sir Christopher Lewinton.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
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JWT plans to hire global coordinator for Unilever ads
Article Abstract:
J. Walter Thompson hires Derek Day to a newly created position to handle Unilever's worldwide advertising.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2000
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