In the shadow of Ghosn
Article Abstract:
DaimlerChrysler is seeking to improve the performance of Mitsubishi Motor, and the challenges it faces are examined in detail.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2000
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Halfway down a long road
Article Abstract:
Renault's alliance with Nissan has been a major success, both in the way in which the Japanese carmaker has been turned around, and also as a lesson in managing alliances. Future challenges include boosting Nissan's brand image.
Publication Name: The Economist (UK)
Subject: Business, international
ISSN: 0013-0613
Year: 2001
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