How to improve product management effectiveness
Article Abstract:
This study examines the decision-making roles and the time and energy demands felt by product managers. Also investigated are the aspects of the job associated with job satisfaction. As in earlier studies, the job-related responsibilities of product managers were found to span many strategic and tactical areas. The results suggest that product managers spend the greatest time working with those in sales, R&D, and production with a moderate amount of contact with advertising and product service. Many product managers feel that they would do their job better if they could spend more time on strategy-related efforts and less time on working to expedite projects through other departments. Several specific job components are identified that should be in place if product managers are expected to be satisfied with their jobs. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1996
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Market-led quality
Article Abstract:
Few, if any, industrial organizations today have remained unaffected by the quality movement, which emerged as one of the key management issues of the 1980s. Although the quality issue has a long history in most industrial organizations, dating from the introduction of quality control concepts in the post-War era and developing through quality assurance in the 1960s and 1970s, the quality issue gained much more importance and widespread acceptance in the form of total quality management (TQM) in the 1980s. This article questions the relationship between marketing and quality as management functions and demonstrates how an holistic approach to the strategic management of quality can affect the role that marketing plays in developing quality strategies and implementing quality programs in industrial organizations. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1992
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Men and women in industrial sales: satisfaction and outcomes
Article Abstract:
Men and women in industrial sales positions at a Fortune 100 Company were surveyed at two different times shortly after they were hired and one year later. Data were examined in three areas: 1. the process by which new recruits "learn the ropes" in their jobs; 2. satisfaction and outcomes over time; and 3. gender differences in these areas. Results show that while socialization for men and women was similar, women showed lower job satisfaction but higher commitment than men at Time 1. At Time 2, however, women's commitment was lower than men's. Both men and women experienced overall declines in satisfaction at Time 2. Possible explanations for these differences are advanced and suggestions for marketing managers dealing with these problems are presented. (Reprinted by permission of the publisher.)
Publication Name: Industrial Marketing Management
Subject: Business, international
ISSN: 0019-8501
Year: 1992
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