ITALY: THE DAIRY PRODUCT MARKET
Article Abstract:
The French Trade Commission in Milan has produced a three-page report on the dairy product market in Italy. Forty percent of yogurts and dairy desserts are eaten for breakfast, 23% are eaten outside of mealtimes, 22% are eaten at snack time, 11% are eaten at lunch and 4% are eaten at dinner. Chilled products are boosted by new trends in Italy such as more meals eaten out, a concern for keeping one's figure, and for vitality. They are also boosted by the rise in demand and promotions featuring the qualities of yogurt and dairy desserts. Consumers for these products are aged between 20 and 40 years old. The supermarkets and hypermarkets represent 67.1% of the sales value for yogurt, retail shops represent 19.8%, and discount stores represent 7.3%. More than 25% of the yogurt on the Italian market is imported. Germany is Italy's leading supplier with 52,000 tonnes, the Benelux countries rank second with 12,000 tonnes, Austria ranks third with 8,300 tonnes, and France ranks fifth with 5,000 tonnes. Flavoured yogurt and yogurt with fruit represents 79% of the market volume, and plain yogurt represents 21%. Four brands share 54% of the market value: Danone represents 15.1%, Yomo represents 13.9%, Parmalat represents 12.4%, and Muller represents 11.9%. The dessert market represents between 30,000 and 35,000 tonnes and consist mainly of standard dessert creams and creams with fresh cream.
Publication Name: MOCI
Subject: Business, international
ISSN: 0026-9719
Year: 2001
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ALGERIA: REVIEW OF THE DAIRY MARKET
Article Abstract:
According to estimates, the Algerian milk and dairy product market comes to 100,000 tonnes per year. The private company Etablisssements Batouche's Djurdjura brand controls nearly 35% of this market. Other private companies are present on this market, such as the Laiterie de Soummam, which wants to buy the Chambourcy brand, the General Food Industries group which is getting ready to launch Yoplait on the Algerian market, and the Generale Laitiere Industry which plans to become the leader on the domestic market. Algeria is the leading milk consumer in North Africa, with a consumption of around 110 litres per capita per year.
Publication Name: MOCI
Subject: Business, international
ISSN: 0026-9719
Year: 2001
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FRANCE: THE DAIRY SECTOR COUNTS ON INNOVATION
Article Abstract:
Innovation is one of the growth drivers in the dairy sector of France. The principal directions are health (probiotics), convenience, natural products (yogurt with seasonal fruit, and organic products), ethnic products, and tasty products. Innovation also concerns packaging, focusing on practical products (screw cap pour spouts, square brick cartons, and bottles with handles). Another growth direction is the segmentation of the selection according to specific targets: children, senior citizens, adolescents, and pregnant women.
Publication Name: MOCI
Subject: Business, international
ISSN: 0026-9719
Year: 2000
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