In the rough: a professional golf tournament in Burma is anything but par for the course
Article Abstract:
The first professional golf tournament held in Burma is part of the country's effort to attract foreign investment and change its image. Burma's dismal human-rights record and its military regime have discouraged business. However, the regime is now attempting to boost the country's finances. The hosting of a golf tournament may seem unusual for a poor country, however, Burma has several courses because a former leader was a golf fanatic. Members of the Asian PGA and other golfers are attracted by the $25,000 first-place prize and will come to Burma despite its reputation.
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1996
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Kick off, cash in: Asian sport is now big business. Stadium attendances and TV ratings have soared, and corporate sponsors are tripping over each other to tap sport's pulling power
Article Abstract:
Asian sport is entering the commercial big leagues, with consumer product companies seeking to use sport as a marketing tool, encouraged by increasing stadium attendances and high television ratings. The growth throughout Asia has been spurred by the burgeoning middle class, with more money and leisure time. Although many sponsors are multinationals, more Asian companies are becoming interested, such as the chaebols in South Korea .
Publication Name: Far Eastern Economic Review
Subject: Business, international
ISSN: 0014-7591
Year: 1997
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