SERVICE-PLUS
Article Abstract:
The second edition of Celebrations, a direct response booklet, has been brought out by MaxTouch. MaxTouch is the cellular service provider for Mumbai. It is providing a variety of rewards like 25 percent discounts on Tata Donnelley's children's books and Walt Disney stationery gift hamper, imported Mars and Toblerone chocolates. MaxTouch has joint ventures with Sanctuary Magazine, Beautiful Boulevard, American Express Card, Cheemo and Ray-Ban. (ag)
Comment:
Brings out second edition of Celebrations, a direct response booklet
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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BPL MOBILE SLASHES AIRTIME CHARGES IN TAMIL NADU CIRCLE
Article Abstract:
BPL US West Cellular Ltd has reduced airtime charges in the Tamil Nadu circle in order to regroup tariff structure and lower entry barriers across different segments. It has introduced two timings under normal and happy hours and will only charge half the normal airtime rate of Rs7 per minute during happy hours (8.30 pm to 7.00 am). The company has also reduced the entry barrier to Rs820 under a value eco plan. (khr)
Comment:
Reduces airtime charges in Tamil Nadu circle to regroup tariff structure & lower entry barriers across different segments
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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