Kraft's Clight builds a following in light drinks market

Article Abstract:

Kraft Argentina receives strong consumer support for its Clight low-calorie powdered drink, which is patterned after the Crystal Light product of Kraft in the US. The company went beyond its goal for Clight to achieve the same feat as diet soft drinks attained in the soft drinks sector, when it gained a market share of 21.5% in the powdered drinks arena. Clight, which proved to be attractive to women in the 20- to 40-year-old range, sells more as compared to Diet Coke and Diet 7Up combined due to its non-traditional and more refined fruit flavors.

Product information, Company Planning/Goals, Dry, Condensed, and Evaporated Dairy Product Manufacturing, Powdered Weight Control Drinks, Nutritional supplement drinks, Powdered drink mixes, Kraft Argentina, Clight

---

Argentina post office rejuvenates its image

Article Abstract:

Correo Argentino, the newly-privatized postal service entity in Argentina, is moving to improve its image through the support of a $1.8-million ad campaign. Through the efforts of its new owners, the campaign, which is led by Buenos Aires-based Achievers, carries the "There's a new Correo. Try It." slogan to begin its efforts on reversing losses of $50-million in 1997 and compete with some 300 industry players. The company will also turn its post offices into service malls and is eyeing to create new business departments such as direct marketing.

Campaigns, Advertising, Public Mail & Express Services, Postal Service, Positioning, Slogan, Correo Argentino

---

High-tech helps create a boom for Argentina's outdoor advertisement

Article Abstract:

Argentina's outdoor advertising industry is booming as a result of the introduction of advance technology and advertising vehicles. In 1997, outdoor advertising spending hit $30 million, up 7.4% from 1996 and representing 8% of all advertising spending. Expensive technology, such as billboard front-lighting, back-lighting, fabric and moving parts, had to be purchased overseas in the past, allowing advertising agencies to come up with eye-grabbing outdoor advertisements for the lively city of Buenos Aires.

Market information - general, Industry Market Data, Agency Planning/Goals, Outdoor Advertising, Display Advertising

Similar abstracts:

• Abstracts: Yen's slump punishes region. Asia is learning that banks aren't essential lenders
• Abstracts: UK gives green light to MLS. ATC market continues to grow. Airlines challenge satellite costs
• Abstracts: British Air cuts capacity-growth forecast. British Airways plans to overhaul its fleet
• Abstracts: Native Niches: Aboriginal businesses are thriving by marketing their First Nations products and services to native and non-native consumers alike
• Abstracts: U.S. ad agencies in Japan stretch wings to win more market share. Problems waiting to happen: parts companies may hurt Japan auto makers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.