Make no mistakes
Article Abstract:
Loyalty programs play a critical role for marketers, especially when marketers face a challenging economy or financial constraints, or desire quick investment returns. Six commonly made errors in consumer loyalty programs, and tips on how marketers can avoid them, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Going home again
Article Abstract:
The strategies adopted by the Argentinean marketing industry, to reestablish itself after the currency crisis in 2002, are discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Global loyalty
Article Abstract:
Popularity of loyalty programs in travel industry is discussed. The programs are meant to retain customers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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