Market research data integration: coming to intersections from two directions
Article Abstract:
The development of intersecting approaches to estimate the intersection between variables, during the integration of data from different sources for market research is described.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Data integration methodologies in market research: an overview
Article Abstract:
The evaluation of the techniques used to combine information from different sources during the integration of data for market research is presented.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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Welcome to the future
Article Abstract:
Samantha Smith discusses the future trends of technological and administrative innovation in the field of market research.
Publication Name: International Journal of Market Research
Subject: Business, international
ISSN: 1470-7853
Year: 2007
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