Marketel media joins M2 Universal
Article Abstract:
The media buying arm of Marketel/McCann-Erickson has joined forces with M2 Universal, giving the latter a presence in five Canadian cities. The deal would also give M2 a combined media-buying business of C$541 million annually. Marketel's media buying office has been renamed M2 Universal Montreal and is headed by Managing Dir Caroline Gagnon, the previous media director at Marketel. Its clients include Air Canada, L'Oreal Canada, Tourisme Quebec, Tourisme Montreal, Mouvement Desjardins and Ultima.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Magazine auto renewal growing
Article Abstract:
More magazine publishers in Canada are practicing automatic renewals for subscriptions. In automatic renewals, subscriptions are automatically renewed and customers receive an annual bill unless the readers say no by the due date. Reader's Digest has been successfully practicing automatic renewals in Canada since 1994. The conventional practice in Canada is to inform the subscriber when the subscription is about to end and ending the subscription when the reader fails to pay.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Que. consolidation will save millions
Article Abstract:
Cossette Media has been chosen by the Quebec government to handle all its media buys. The deal will provide the provincial government with $2 million in annual savings in the form of better advertising rates. The Quebec government has an annual media buying budget of $40 million to $45 million. The contract, which begins in Jul 2000, is for two years with an option to renew annually for an additional two years.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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