Marketing emasculated
Article Abstract:
The industrial and internet revolution brought big change in marketing. Successful marketing strategies useful for marketing community to adopt themselves to this changing trend are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The new wine
Article Abstract:
The article discusses the rise in the demand of bottled drinking water in Canada and efforts of the industry to increase its marketing.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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