Measuring mobile: as the industry matures, so too should the mobile media buy
Article Abstract:
Standardizing ad formats across carriers will make it easier for media buyers to buy inventory without having to worry about different formats and prices from different carriers. Most media buys are restricted to text and one way to measure the initial response is to provide a code that can be entered online for discounts on online purchases.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Drawing the line
Article Abstract:
Marketers' view on dealing with ethical issues in day to day business activities is analyzed. Ethical issues concerning commodities such as m-rated video games, beer, beauty soaps, agricultural products, online gambling, and tobacco are also discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Lost demographics
Article Abstract:
The importance of considering demographic characteristics of a particular group, while marketing of products, is discussed.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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