Mercedes seeks to reverse damage to its image
Article Abstract:
Daimler-Benz AG of Germany is planning a print ad campaign to increase its market share and improve its brand name image. The luxury automobile-maker has been improving quality glitches over the last few years and is hoping to rebuild consumer faith. Daimler-Benz AG market share in the United States has slipped from second place to fourth place in recent years.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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What Detroit's pain means for auto buyers: car makers cut sticker prices, add features on new models; will you really pay less?
Article Abstract:
Detroit automobile manufacturers Ford Motor Co., General Motors Corp., and DaimlerChrysler AG are lowering prices and enhancing features on their 2007 cars in an attempt to increase market share and profits. The companies have all been suffering financially recently, and have been losing market share.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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Revamped Audi has a big goal: Matching BMW's U.S. sales
Article Abstract:
Audi AG is planning to increase market share in the United States luxury automobile market. The automobile giant is to launch a series of new sport utility vehicles, starting with the Q7 in June 2006 and the Q5 is scheduled for 2007 in the United States.
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2005
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