Movie theatres cut marketing costs
Article Abstract:
AMC Theatres has told eleven independent film suppliers that it would no longer participate in co-op advertising, in which exhibitors contribute a small percentage of the costs of movie ads in newspapers, in exchange for mentioning their locations. AMC said co-op advertising no longer makes sense since consumers can find information right at the theater or in the directory ad. On the other hand, Famous Players has removed its movie listings from the Toronto Star, Ottawa Citizen and the Edmonton Sun to cut costs. The listings are considered a public service and are free of charge in the Globe and Mail and the National Post.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Jays marketing looks for home run
Article Abstract:
The Toronto Blue Jays has unveiled a multimillion dollar advertising campaign featuring great moments in its history. The ad campaign features three TV spots with Jays' CEO Paul Godfrey, manager Buck Martinez and stars along with footage from the team's championship games. The Jays would also run ads in the Globe and Mail, National Post and on the Elevator News Network in Toronto. Paul Allamby, the Jays' Senior VP for sales and marketing, said the baseball club needs to come up with a dramatic campaign to win back fans and sell more tickets.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Eatons a marketing victim - experts
Article Abstract:
Sears Canada has discontinued the selling feature of eaton's Web site, and has delayed the distribution of the latter's 100-page spring catalog. Richard Talbot, president of Talbot Consultants, says eatons is making the same mistakes made by the old eatons, creating a marketing image that is not delivered in-store, such as the aubergine song and dance. On the other hand, John Winter, president of John Winter Assoc, wants eatons to revamp its marketing efforts and improve relationships with customers.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
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