Mutual attraction
Article Abstract:
A homegrown mutual-fund industry is quickly gaining ground in Quebec, Canada. Several start-ups have cropped up even though they lack huge marketing budgets to sell their financial wares. Still, they have an important ally on their side, namely, Quebec's powerful pension fund manager, the Caisse de depot et placement du Quebec. It has already invested $742 million buying equity stakes in 25 companies and awarding management assignments to local fund-management firms.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Behind the scenes
Article Abstract:
Histoires de pub, a television documentary about the life at an advertising agency being produced by Monique Simrad of Productions Virage is discussed. The series is being shot on ad agency Marketel.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Les Creas 2006
Article Abstract:
Results of advertising awards show, the Crea Awards, held at Quebec, are presented.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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