NEW KISSAN REVERSES TREND, HELPS DRIVE VOLUMES

Article Abstract:

Hindustan Lever Ltd (HLL) has undertaken a new marketing drive aimed at making its Kissan brand a leading Indian food brand. Old products have been phased out and contemporary products and ethnic flavours have been introduced. HLL recorded a 40 percent growth in sales between January-May 1998. In ketchups, it gained an additional 8.5 percent market share through the introduction of Indianised flavours like chilli and imli. HLL has a market share of 42.8 percent in the ketchup market. Its chilly variant, Kissan Tomchi was launched in May 1997, while its tamarind variant, Tom-Imli was launched in December 1997. Sales of squashes increased by 15 percent. Kissan Fruit Kick has been launched in reusable pet bottles priced at Rs47 per 700 ml bottle. HLL has introduced Kissan jams in low unit packs of 25 gram. HLL has targeted 12 million consumers by end of 1998. (gs)

Comment:

Undertakes new marketing drive aimed at making its Kissan brand a leading Indian food brand

Fruit and Vegetable Canning, Canned Fruits & Vegetables, Canned foods, Hindustan Lever Ltd., Article

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ITC'S DESI BRANDS MAY FACE PRESSURE

Article Abstract:

The proposed merger of British American Tobacco Plc and Rothmans International is likely to affect the Indian brands of cigarettes of ITC Ltd (ITC). ITC Ltd has the highest and best selling Indian brands with a good market share. British American Tobacco Plc has international brands, like Pall Mall, Players, Dunhill and Peter Stuyvesant, which may be launched through ITC Ltd. The desi (Indian) brands of ITC Ltd, like Classic, Wills and Goldflake, and international brands, like Benson and Hedges, may be cannibalised by the brands of Rothmans International. (rk) (kvr)

Comment:

The proposed merger of British American Tobacco Plc and Rothmans International is likely to affect the Indian brands of cigarettes of ITC Ltd (ITC).

Asset sales & divestitures, Acquisitions & mergers, Facilities & equipment, Cigarettes, Cigarette Manufacturing, British American Tobacco Plc., Rothmans International PLC, ITC Ltd.

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ADDON HELPS MAKE HONKING FASHIONABLE

Article Abstract:

Addon, a horn manufacturer of Bangalore, has launched designer horns in categories like sports series, save the earth series and wildlife series. The designer horns are available in different colours and are updated on customer preference once every three months. It plans to launch a new range of wild tone and air horns by the end of May 1999. (khr)

Motor Vehicle Metal Stamping, Campaigns, Auto Body Parts, Body parts (Vehicle), Addon

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