Outlook: market performance
Article Abstract:
Spain's breakfast cereals market is expected to enter early phases of consolidation as advertising retains a crucial role in stimulating further demand. The projection is based on the rapid penetration of private label and the numerous line extensions presents in the local market in 1997. Spanish consumers' preference for chocolate or coffee for breakfast whill make it difficult for breakfast cereals to become the single most important breakfast product. Euromonitor predicted that the market of breakfast cereals will increase 21.5% to 35,599 tonnes over the forecast period to 2002, while market value will grow by 0.9% in real terms to reach Ptas21,184.8 million to constant 1997 prices.
Comment:
Spain: Breakfast cereals market predicted to enter early phases of consolidation as advertising keeps role in stimulating demand
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Outlook: trends to watch
Article Abstract:
Spain's breakfast cereals market is projected to continue to secure gains from a growing acceptance of pre-prepared and convenience foods. The family cereal sector is expected to dominate the market as demand increases for health-oriented and low-calorie products. The sector is also anticipated to see positive impact as consumers prefer purchasing of large format which appeals to all members of the family. The prices of breakfast cereals are seen to increase as pressure grows to compete against other priced breakfast goods, while hypermarkets and small supermarkets are projected to keep their dominance in distribution with an equal share of 40% in 2002.
Comment:
Spain: Breakfast cereals market is projected to continue gaining from a growing acceptance of pre-prepared and convenience foods
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Key trends
Article Abstract:
Spain's breakfast cereal market attributed demand to an aggressive advertising campaigning and decreased retail prices in the review period from 1993 to 1997. The cereal products met with increased acceptance as part of an overall consumer interest, with children's breakfast cereals retaining its lead over the family cereal sector with a volume share of 50.1% in 1997. The family cereal sector posted the fastest growth with 48.3% in volume terms in a review period, with the market becoming increasingly polarized between major brands and private label cereals as the period progressed.
Comment:
Spain: Breakfast cereal market attributed demand to aggressive ad campaigning and lower retail prices in 1993-1997 review period
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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