BIS TO SORT OUT CONFUSION OVER `SUPER GRADE' BRAND
Article Abstract:
The Bureau of Indian Standards (BIS) has decided to clear the confusion around the use of brand names Super Grade and Gold Super Grade by some of the big cement manufacturers. The small manufacturers have seen relief in the decision taken by BIS, since usage of such brand names would make the consumers feel that the other existing brands are inferior in quality. This in turn would affect the sales of the other brands. Consumers go by the ISI monogram on cement certified by BIS. The brand name chosen by the manufacture is now mistaken by the consumer as a part of the ISI monogram. BIS previously stated that it has not certified or approved any grade of cement as Super Grade or Gold Super Grade. (um)(m)
Comment:
The Bureau of Indian Standards (BIS) has decided to clear the confusion around the use of brand names Super Grade and Gold Super Grade by some of the big cement manufacturers.
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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BIS DENIES CERTIFYING CEMENT AS 'SUPER GRADE'
Article Abstract:
The Association of Mini Cement Manufacturers has complained to the Bureau of Indian Standards (BIS) that tagging brands with Super Grade and Gold Super Grade creates an impression that they are better than the existing grades of cement. The Bureau of Indian Standards has stated that it has not certified or approved any grade of cement as Super Grade or Gold Super Grade. The manufacturers brand their products with tags and the Bureau of Indian Standards has no role in it. (rk) (kvr)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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