P&G's Gillette edge: The playbook it honed at Wal-Mart

Article Abstract:

Chief Executive Officer A.G. Lafley of Procter & Gamble Co. has a marketing plan for Gillette Co. products. Mundane products become distinctive and glamorous, instant hits with Wal-Mart Stores Inc. customers.

Marketing procedures, Management dynamics, Executive changes & profiles, Soap and Other Detergent Manufacturing, Soap, Cleaners, and Toilet Goods, Soaps & Detergents, Electric housewares and fans, Management, Officials and employees, Marketing, Procter & Gamble Co., Soap and cleaning agents industry, Cleaning agents industry, Company marketing practices, Company Profile, Company business management, Lafley, A.G.

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Will four blades be a cut above?

Article Abstract:

Schick-Wilkerson will launch its new Quattro razor in a bid to cut Gillette's share of the US blade and razor market. The Quattro is said by Schick to be the first razor to have four blades.

Energizer Holdings Inc. Schick/Wilkinson Sword Div.

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Gillette to unveil new razors in coming months

Article Abstract:

Gillette Co. will introduce three new razors over the next eight-month period. Gillette will increase spending for promotions and advertising for the razors.

Advertising, Advertising Activity

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