Pepsi pushes taste challenges
Article Abstract:
Pepsi-Cola Canada has introduced its Pepsi and Diet Pepsi Taste Challenges for summer 2001, in Canada. The Pepsi Challenge Taste teams will work through Labour Day with special events and locations in Vancouver, Edmonton, Calgary, Toronto, Kitchener-Waterloo, London, Hamilton and Ottawa, conducting blind taste tests, giving away prizes and handing out Taste Challenge Cards. The cards offer discounts at restaurants and retailers across Canada, while the Diet Pepsi cards carry personal pin numbers that can be entered online at www.dietpepsi/challenge for a chance to win an SUV lease for a week and $1,500 spending money, or the grand prize of an SUV of the winner's choice.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Coca-Cola
Article Abstract:
Coca-Cola has launched a 30-second television advertisement titled `Special Delivery' for Canadian mothers over 35 years old. Alison Lewis, marketing head of Coca-Cola in Toronto, believes that the advertisement, which was made by Toronto-based Cossette Communication-Marketing, reflects the support of Canadians to their athletes competing in the 2000 Sydney Olympics. The advertisement also appears in a 60-second version.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Kool-Aid Kool Train
Article Abstract:
Kraft Canada Inc's 'Kool Train' campaign for its Kool-Aid brand garnered the Best of Show Award at the first-ever Media Innovations Awards, presented by 'Marketing Magazine' on Nov 15, 2000 in a gala event in Toronto, Ontario. The campaign, which was created by advertising agency, The Media Edge, was launched to increase brand awareness among children, age eight to 12.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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