Prepaid cards may be the latest field in cell-phone market-share battle

Article Abstract:

Pre-paid cellular telephone cards is beginning to pick up sales in the Philippines and industry proponents predict that cellular phone service companies will scramble for a share in the growing market. The card allows users to buy services without credit investigations and the hassles associated with phone applications. Companies view the card as a means of increasing their range of services to include a large portion of the market yet unserved.

Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Marketing, Cellular telephone services, Telephone calling cards

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Philippine start-ups fight for virgin telecom turf

Article Abstract:

Two Filipino telecommunications companies, Bayan Telecommunications Corp. and Digital Telecommunications Phils. Inc., are determined to become the Philippines' No. 2 telephone company, behind leader Philippine Long Distance Telephone Co. The two start-ups are planning to install 600,000 lines by 1998. However, the country is still not expected to attain its goal of providing 12.5 lines for every 100 people by 2000.

Wired Telecommunications Carriers, Telephone Communication, Telephone Communications, Telephone services, Philippine Long Distance Telephone Co., PHI, Digital Telecommunications Philippines Inc., Bayan Telecommunications Corp.

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In Indonesia's ice cream war, embattled leader Magnolia-Nestle learns to fight back on impulse

Article Abstract:

Magnolia-Nestle has launched its marketing campaign for impulse items in response to the market it lost to Selecta Dairy Products in the take-home market. The move will be supported by heavy spending on advertising and capital investments of P1.17 billion to improve distribution. Selecta holds 29% of the total ice cream market which used to be 90%-held by Magnolia in 1990.

Ice cream and frozen desserts, Ice Cream and Frozen Dessert Manufacturing, Ice Cream, Dairy products industry, Ice cream industry, Magnolia-Nestle Corp., Selecta AG

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