New ads dirty Sunlight brand image
Article Abstract:
Lever Pond's has launched a new advertisement for Sunlight laundry detergent that looks like a fashion spread complete with credits for the stylits and photographer and clothing prices. The ad, which was created by Ammirati Puris Lintas of Toronto, Ontario, is in line with the 'Go ahead. Get dirty' positioning of the brand which was introduced in 1998. Chatelaine, Flare and Elle Quebec magazines will feature five-page Sunlight ads in their Apr 1999 issues.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Nissan drives away with top RSVP
Article Abstract:
Nissan Canada's 'Excite Your Senses' advertising campaign for the 2000 Maxima won the Best of the Best prize at the 1999 RSVP Awards in Toronto, Ontario. The campaign, created by TBWA Chiat/Day in Toronto, consisted of television, dealer P-O-P, directr mail and Web teasers that led to the sale of 300 new Maximas during its official launching on Jun 8, 1999.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
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