Prices & margins: typical margins
Article Abstract:
Spain's breakfast cereals industry has traditionally enjoyed margins on branded cereals being marketed as premium merchandise. Price competition and an erosion of margins emerge because of grown penetration from private label. The majority of the impact brought by price cuts affected family cereals where private label products are most in demand. The children's products sector continue to experience higher margins, while niche products also continue to hold margins of 25% to 30%. Hypermarkets and superstores run generally within a margin of 18% to 25% for food and drink, as supermarkets have a margin of 22% to 30%.
Comment:
Spain: Breakfast cereals industry traditionally enjoys margins on branded cereals being marketed as premium merchandise
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
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Market background: consumer lifestyles: Spanish breakfast culture
Article Abstract:
Spain's breakfast culture led to consumers eating breakfast cereals in a glass with milk or hot chocolate, identical to the way they eat their traditional breakfast. The smaller serving of cereal in a glass enables room for the strong, milky coffee or chocolate which is the essential part of the local breakfast. Spanish also tend to emphasize on the main mid-day meal which takes as much as two hours, while breakfast is taken lighter and is often skipped in favor of a snack during the week. Spanish consumers see cereals as a new product to add to their wide range of breakfast goods rather than a substitute.
Comment:
Spain: Breakfast culture led to consumers eating cereals in glass with milk or hot chocolate, identical to traditional breakfast
Publication Name: Market Research Europe
Subject: Business, international
ISSN: 0308-3446
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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