Research at the "margin": challenges for scholars working outside the "American-European" domain

Article Abstract:

Research in the marketing field will only become international when literature in languages other than English is evaluated. Scholars from non-US and non-Western European locations must also be represented on editorial boards.

European Union, Marketing, Column

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Extreme response style in cross cultural research

Article Abstract:

Research findings for extreme response style in cross cultural research. Research from a four country application of the Greenleaf ERS is discussed.

Science & research, Intnl Marketing, Statistical Data Included, Research, Intercultural communication, Export marketing

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An integrative framework for cross-cultural consumer behavior

Article Abstract:

The cultural aspects of consumer behavior will become more important as international markets grow.

Market Research, Usage, Cross-cultural orientation, Cross cultural training

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