Seismic shifts in services marketing

Article Abstract:

Professional services marketing has been shaken from its original genteel world to face the challenges posed by emerging trends. One of these trends is the decline in core functions due to the emergence of information technology which is pushing down prices and enhancing competition. Other trends are the rise in new servicesm more cross-discipline competition and more complex client needs.

Marketing procedures

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Sweet marketing harmony

Article Abstract:

Strategies of e-marketers to build customer relationships by integrating on-line and off-line customers are highlighted. Digital marketers are willing to learn more about successfully integrating the components of a marketing strategy and leading the marketing charge.

Evaluation, Strategic planning (Business), Customer relationship management, Internet marketing

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Shopping for promos

Article Abstract:

The in-store advertising campaigns in Toronto's shopping malls is discussed.

Management dynamics, Management, Usage, Advertising campaigns, Company business management, Toronto, Ontario, Shopping malls

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