Smart card technology rises again
Article Abstract:
Several companies have joined together under the project name Solstice to develop and implement a multi-application smart card to be used for all payment and loyalty applications in the physical and virtual worlds. The multi-application smart card will be marketed to banks, airlines, retailers, gas chains, quick-service restaurants and Internet service providers. Solstice promises to handle a variety of transactions within a particular company relationship.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Baby boy band embraces sponsors
Article Abstract:
HMV, Diesel, L'Oreal and Wal-Mart are teaming up with an emerging Canadian musical act to reach their collective target demographic.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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Heinz sees green in purple ketchup
Article Abstract:
Pittsburgh, PA-based H.J. Heinz has added "Funky Purple" to its colorful E-ZEE Squirt ketchup products.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2001
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